Free International Delivery
On Orders Over $200*
Pure Kashmir — Est. in the Valley

Authentic
Pashmina Shawls
Handmade in Kashmir

Delivered to the USA, UK, Canada & Worldwide

Explore Jamawar
Scroll
500+
Unique Designs
50+
Colours Available
100%
Handmade In Kashmir
100%
Authenticity Guaranteed

Authentic Pashmina Jamawar Embroidery

View All
Black Jamawar Embroidery Pashmina Shawl
$1,650.00
Natural Jamawar Embroidery Pashmina Shawl
$1,750.00
Mustard Jamawar Embroidery Pashmina Shawl
$1,499.00
Kani Jamawar Collection

Kani woven thread by thread —
Worn for a Lifetime

Kani weaving uses no shuttle — instead, hundreds of small wooden bobbins called kanis carry each colour thread individually. The pattern is read from a talim, a coded manuscript, line by line. A single shawl takes a master weaver 12 to 18 months to complete.

Explore Kani

Kani Pashmina

View All
Natural Kani white Buteh Pashmina Shawl
$1,550.00
Ivory Base Kani Jamawar Pashmina Shawl
$2,950.00
Border Embroidery Collection

Minimal craft,
precisely placed.

Delicate thread-work applied along the borders — a restrained elegance that allows the purity of the pashmina to take centre stage.

Shop the Collection

Pashmina Border Embroidery

View All
Ivory With Blue Border Embroidery Cashmere Pashmina Shawl
$1,399.00
Light Mustard Base Big Border Embroidery Cashmere Pashmina Shawl
$1,250.00
Natural Base Big Border Embroidery Cashmere Pashmina Shawl
$850.00
The Art of Pashmina

From the high pastures of the Himalayas
to your hands — unchanged for centuries.

Every shawl begins as raw pashm — fibres so fine they measure just 12–16 microns — combed by hand from Changthangi goats grazing at 14,000 feet in the Changthang plateau. Woven on wooden looms unchanged since the Mughal era. A single Kani shawl can take 18 months. A Jamawar embroidery, years. These are not products made at scale. Each one is the work of a named artisan's hands.

Our Story
Jali Embroidery Collection

Intricate patterns,
timeless elegance.

Jali — meaning lattice in Persian — is embroidery so fine the needle creates negative space within the weave itself. Light passes through the pattern, making it shift with movement. Each motif is drawn freehand by an artisan who has spent years training under a master. No two are identical.

Discover Jali

Jali Embroidery

View All
Lemon Jali Embroidery Cashmere Pashmina Shawl
$650.00
Pink Base With Jali Embroidery Pashmina Cashmere Scarf
$380.00
Ivory Base Jali Embroidery Cashmere Pashmina Shawl
$480.00
Tilla Embroidery Collection

Pure Pashmina, Embellished with
Lustrous Tilla.

Gold and silver metallic thread — tilla — traced over pure pashmina in motifs drawn from Mughal garden patterns. Regal, radiant, timeless.

Shop Tilla

Tilla Embroidery

View All
Black Base Gold Tilla Embroidery Pashmina Shawl
$1,050.00
Maroon and Black Check Tilla Embroidery Pashmina Shawl
$1,999.00
Teal Tilla Embroidery Pashmina Shawl
$1,299.00
Kashmir Cashmere Pashmina Solid Colour Plain Shawls
Plain Pashmina Collection

50+ Colours.
3 Sizes.

Rectangular scarf · Large shawl · Square scarf

Explore Plain Pashmina
Reversible Pashmina Collection

Two faces,
one masterpiece.

Artistically woven with two distinct hues — each side a different expression. One shawl. Infinite possibilities. The ultimate travel companion.

Shop Reversible

Reversible Cashmere

View All
Dusty Blue And Taupe Reversible Handwoven Cashmere Pashmina Shawl
$320.00
Sage Green And Light Khaki Reversible Handwoven Cashmere Pashmina Shawl
$320.00
Forest Green And Stone Grey Reversible Handwoven Cashmere Pashmina Shawl
$320.00
Plaid Cashmere Collection

Handwoven on
15th-century looms.

Classic plaid and stripe patterns translated into the world's finest cashmere pashmina — enduring geometry for the contemporary wardrobe.

Shop Checks & Stripes

Checks & Stripes

View All
Beautiful Plaid Pure Cashmere Pashmina Scarf – Handwoven Luxury
$175.00
Classic Plaid Pure Cashmere Pashmina Scarf – Handwoven Luxury
$175.00
Green Plaid Scarf Pure Cashmere Pashmina – Handwoven Luxury
$175.00
Ancient Traditions of Kashmir

How it's Made

Since 2013

Trusted by Pashmina Connoisseurs Worldwide Since 2013

As pioneers in bringing authentic Kashmiri cashmere and pashmina shawls online, PureKashmir has been crafting handwoven luxury for connoisseurs worldwide since 2013. Our shawls make exquisite craftsmanship accessible to enthusiasts everywhere. Each piece is handwoven by master artisans, preserving centuries-old tradition and unparalleled quality.

The Craft

Authentic Kashmiri Craftsmanship

PureKashmir offers authentic cashmere and Pashmina shawls handwoven in Kashmir by skilled artisans. Each piece is crafted using traditional techniques passed down through generations, preserving the heritage, softness, and elegance that define true Kashmiri luxury.

The Fibre

Pure Cashmere & Pashmina, Handwoven with Care

Our shawls are made from fine cashmere and Pashmina fibres, prized worldwide for their exceptional warmth, lightness, and luxurious feel. From intricate Jamawar embroidery to timeless Kani weaves, checks, and stripes, every design reflects precision, patience, and artistry.

Worldwide Delivery

Luxury Shawls Delivered Worldwide

PureKashmir delivers handcrafted cashmere and Pashmina shawls to customers in the USA, UK, Canada, and worldwide. Each order is carefully packaged to ensure it arrives in perfect condition, ready to be worn, gifted, and cherished for years.

Common Questions

Everything About Pashmina

Our Promise

Authenticity, Quality & Care Guaranteed

Handwoven in Kashmir

Handwoven in Kashmir

100% Authentic Cashmere & Pashmina

100% Authentic Cashmere & Pashmina

Worldwide Shipping

Worldwide Shipping

Registered with MCA, India

Registered with MCA, India

Unconditional Money Back Guarantee

Unconditional Money Back Guarantee

Timeless Luxury & Craftsmanship

Timeless Luxury & Craftsmanship

The Pure Kashmir Journal

Stories from the Valley

The history, craft, and culture of Kashmiri pashmina — written for those who want to understand what they are buying, and why it matters.

Read all articles
pashmina shawl handloom top view
History

The History of the Kashmiri Shawl — From the Mughal Court to the Modern Wardrobe

History & Heritage The Kashmir Valley sits at approximately 1,600 metres above sea level, ringed by the Himalayas on three sides and the Pir Panjal range on the fourth. For...

kani pashmina shawls at heritage house
Style Guide

How to Wear a Pashmina Shawl — 8 Ways for Every Occasion

Style Guide A pashmina shawl is the most versatile textile in a wardrobe. This is not a claim made lightly. At 100 × 200 cm — the standard shawl size...

Inside a kani pashmina shawl loom
The Craft

Inside the Kani Loom — How a Shawl That Takes 18 Months is Made

The Craft There is a room in Srinagar's old city — a room that smells of wood shavings and wool, with light coming in at a low angle through a...

pashmina shawl with border embroidery
Care Guide

How to Wash and Care for a Pashmina Shawl — The Complete Guide

How to Care for a Pashmina Shawl — Pure Kashmir Pure Kashmir · Care Guide How to Care fora Pashmina The rules are few, the rewards are lasting. Treated correctly,...

how to spot fake pashmina shawl
Authenticity

How to Spot a Fake Pashmina Shawl — The Tests That Actually Work

Authenticity The global pashmina market is, by most estimates, over 90% fake. This is not an exaggeration for effect — it is the assessment of textile testing laboratories that have...

Pashmina vs cashmere
Authenticity

Pashmina vs Cashmere — What is the Difference?

Buyer's Guide If you have spent any time shopping for a luxury scarf or shawl, you will have encountered both words. They are used interchangeably on market stalls, luxury boutique...

pashmina shawl in kashmir tulip garden
History

The History of the Kashmiri Shawl — From the Mughal Court to the Modern Wardrobe

Pure Kashmir · Est. in the Valley The Fibre theWorld Forgot From the high plateaus of Ladakh to the courts of Mughal emperors, from royal gifts in Europe to the...

pashmina shawl loom with bobbins in srinagar
The Craft

How cashmere travelled from the looms of Kashmir to the factories of Europe

  Pure Kashmir · Est. in the Valley The Fibre theWorld Forgot How cashmere travelled from the looms of Kashmir to the factories of Europe — and why the handwoven...

Plaid Cashmere Scarves: Timeless Winter Elegance in Pure Kashmir Craft
Style Guide

Plaid Cashmere Scarves: Timeless Winter Elegance in Pure Kashmir Craft

The Plaid Cashmere Scarf — Pure Kashmir Pure Kashmir · The Collection The PlaidCashmere Scarf Handwoven in Kashmir using techniques passed down through generations — warmth, luxury, and timeless pattern...