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Explore Jamawar
Every shawl begins as raw pashm — fibres so fine they measure just 12–16 microns — combed by hand from Changthangi goats grazing at 14,000 feet in the Changthang plateau. Woven on wooden looms unchanged since the Mughal era. A single Kani shawl can take 18 months. A Jamawar embroidery, years. These are not products made at scale. Each one is the work of a named artisan's hands.
Our Story
Spun from the fine undercoat of Himalayan mountain goats above 14,000 feet, each thread reflects generations of artisan knowledge.
Discover the craftInterlocked by hand using small wooden spools, a single shawl can take a master weaver six months to complete — every pattern a handwritten poem.
Discover the craftUsing a single fine needle, Sozni embroiderers stitch intricate floral motifs — the mark of a master is a pattern with no wrong side.
Discover the craftAs pioneers in bringing authentic Kashmiri cashmere and pashmina shawls online, PureKashmir has been crafting handwoven luxury for connoisseurs worldwide since 2013. Our shawls make exquisite craftsmanship accessible to enthusiasts everywhere. Each piece is handwoven by master artisans, preserving centuries-old tradition and unparalleled quality.
PureKashmir offers authentic cashmere and Pashmina shawls handwoven in Kashmir by skilled artisans. Each piece is crafted using traditional techniques passed down through generations, preserving the heritage, softness, and elegance that define true Kashmiri luxury.
Our shawls are made from fine cashmere and Pashmina fibres, prized worldwide for their exceptional warmth, lightness, and luxurious feel. From intricate Jamawar embroidery to timeless Kani weaves, checks, and stripes, every design reflects precision, patience, and artistry.
PureKashmir delivers handcrafted cashmere and Pashmina shawls to customers in the USA, UK, Canada, and worldwide. Each order is carefully packaged to ensure it arrives in perfect condition, ready to be worn, gifted, and cherished for years.
Handwoven in Kashmir
100% Authentic Cashmere & Pashmina
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Registered with MCA, India
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Timeless Luxury & Craftsmanship
The history, craft, and culture of Kashmiri pashmina — written for those who want to understand what they are buying, and why it matters.

For Her For Her For a woman, a plain pashmina shawl is the safest and most universally appreciated gift. If you know her wardrobe, choose a colour that complements it — navy, grey, or ivory for someone who dresses in neutrals; emerald, burgundy, or teal for someone who uses colour confidently; blush, rose, or dusty...

History & Heritage The Kashmir Valley sits at approximately 1,600 metres above sea level, ringed by the Himalayas on three sides and the Pir Panjal range on the fourth. For...

Style Guide A pashmina shawl is the most versatile textile in a wardrobe. This is not a claim made lightly. At 100 × 200 cm — the standard shawl size...

The Craft There is a room in Srinagar's old city — a room that smells of wood shavings and wool, with light coming in at a low angle through a...

How to Care for a Pashmina Shawl — Pure Kashmir Pure Kashmir · Care Guide How to Care fora Pashmina The rules are few, the rewards are lasting. Treated correctly,...

Authenticity The global pashmina market is, by most estimates, over 90% fake. This is not an exaggeration for effect — it is the assessment of textile testing laboratories that have...

Buyer's Guide If you have spent any time shopping for a luxury scarf or shawl, you will have encountered both words. They are used interchangeably on market stalls, luxury boutique...

Pure Kashmir · Est. in the Valley The Fibre theWorld Forgot From the high plateaus of Ladakh to the courts of Mughal emperors, from royal gifts in Europe to the...

Pure Kashmir · Est. in the Valley The Fibre theWorld Forgot How cashmere travelled from the looms of Kashmir to the factories of Europe — and why the handwoven...

The Plaid Cashmere Scarf — Pure Kashmir Pure Kashmir · The Collection The PlaidCashmere Scarf Handwoven in Kashmir using techniques passed down through generations — warmth, luxury, and timeless pattern...