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Epitome of Pashmina Shawl Making Kani Collection

BY PURE KASHMIR

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We combine the highest grade materials with centuries old craftsmanship. We craft the world’s best shawls and scarfs. We exist to provide you with the best of craftsmanship that Kashmir has to offer.

Border Embroidery

These classic shawls have intricate Sozni needle embroidery along the borders of the shawls.

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Pure Kashmiri Heavy Embroidery Jali Shawls

Cashmere Jali Embroidery

These classic shawls have intricate Sozni needle embroidery all over the shawl.

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Reversible Cashmere

Artistically Woven Double-Hued Cashmere Pashmina Shawls and Scarves

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Double Side Magic

Reversible Cashmere

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Inspiration

Growing up watching my grandfather, Late Ali Mohammad Beig, assiduously embroidering a Pashmina shawl, who gave his everything to create these cherished pieces of art, our inspiration was clear: keep working with artisans as a family and never compromise on quality.

Checks & Stripes

Classic Checks and Striped Cashmere Collection

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Handwoven Pashmina

Checks & Stripes

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The Exquisite Jamawar Embroidery

The very best of Kashmir’s Craftsmanship, exquisitely hand embroidered and fully hand made these shawls are an epitome of Kashmir’s rich arts and crafts.

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Kashmir Cashmere Pashmina Solid Color Plain Shawls | Scarves | Travel Wraps

Handmade Kashmir Pashmina Cashmere

50+ Colors, 3 Sizes

in Rectangular scarf, Large Shawl & Square Scarf

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Tilla Meets Cashmere

Tilla Embroidery

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Magical Weaving

Ikat Embroidery

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Fusion of Hand Painting and Hand Embroidery

Kalamkari Collection

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How it's Made!

purekashmir has a craftmark certification

Our Guarantee

Our processes are verified by Craftmark India and all our products are backed by our “No questions Asked Money Back Guarantee on Authenticity” policy.

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