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Epitome of Pashmina Shawl Making Kani Collection


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We combine the highest grade materials with centuries old craftsmanship. We craft the world’s best shawls and scarfs. We exist to provide you with the best of craftsmanship that Kashmir has to offer.

Pashmina Border Embroidery

These classic shawls have intricate Sozni needle embroidery along the borders of the shawls.

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Jali Embroidery

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Growing up watching my grandfather, Late Ali Mohammad Beig, assiduously embroidering a Pashmina shawl, who gave his everything to create these cherished pieces of art, our inspiration was clear: keep working with artisans as a family and never compromise on quality.

Jamawar Embroidery

The very best of Kashmir’s Craftsmanship, exquisitely hand embroidered and fully hand made these shawls are an epitome of Kashmir’s rich arts and crafts. Each of these shawls, is embroidered heavily all across the shawl and takes anywhere between 6 to 36 months to complete.

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Reversible Cashmere

Artistically Woven Double-Hued Cashmere Pashmina Shawls and Scarves

Kashmir Cashmere Pashmina Solid Color Plain Shawls | Scarves | Travel Wraps

Handmade Kashmir Pashmina Cashmere

50+ Colors, 3 Sizes

in Rectangular scarf, Large Shawl & Square Scarf


Handwoven Cashmere Pashmina Checks and Stripes

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Merino and Silk Scarves

Made from high quality merino these scarves provide great warmth and next to skin comfort. 100 percent natural fibers ensure amazing moisture management and breathability. All scarves in this collection have beautiful color options to choose from.

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Merino Sozni Embroidery Stoles and Shawls

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How it's Made!

purekashmir has a craftmark certification

Our Guarantee

Our processes are verified by Craftmark India and all our products are backed by our “No questions Asked Money Back Guarantee on Authenticity” policy.

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