At PureKashmir, every shawl begins not just as a piece of fabric, but as a whisper of the mountains, rivers, and meadows of our beloved valley. For centuries, Kashmir has been celebrated as the land where art and nature breathe together, and pashmina has remained its most treasured expression: soft as a snowflake, yet enduring as the mountains themselves.

Together, this collaboration gave birth to purekashmir.com; a bridge between heritage and modernity. We returned from London after almost a decade abroad, with hearts longing for home and eyes set on the world. With us, we carried both the memories of Kashmir’s timeless craft and the vision to present it to global fashion with the respect it deserves.

Each PureKashmir shawl is more than an accessory; it is a story woven from the love of artisans, the tradition of our ancestors, and the elegance demanded by modern fashion. From the quiet alleys of Srinagar where needles still dance on cloth, to the fashion avenues of the Middle East, Europe, and beyond, our pieces travel with authenticity, grace, and soul.

In every thread lies the essence of Kashmir, and in every design, the promise of timeless style. PureKashmir is not just about shawls — it is about carrying a piece of the valley, reimagined for today’s world, without ever losing the warmth of its origin..

The idea came when we were frustrated by websites selling fake machine made scarves as handmade products from Kashmir and the high end boutique shops selling the original handmade products from Kashmir at highly elevated prices.

Fortunate to have an artisan family background we decided to harness the power of internet to directly reach out to the admirers of high quality handmade Kashmir Shawls. It helped our customers bypass the supply chain that either resulted in highly elevated prices or compromised products.

Fast-forward a decade we have developed connections with some of the loveliest people on earth and continue to delight our customers with the best of craftsmanship that Kashmir has to offer.